We started Green Team because we wanted to use our skills as communications professionals to change the world. As a result, we’ve attracted some pretty remarkable people. It makes for some interesting days.

In our quest to make the world a better place, we found an ally, the Awakening Consumer. These are people who are awakening to the need for change, and to their ability to help bring it about simply by selecting one brand over another.

The Rise of the Awakening Consumer

We love them so much, we wrote a book about them.

Meet the Awakening Consumer

Watch the video >

The 7 Rules of Green Marketing

  1. Tell the truth.
  2. Have your act together.
  3. Provide a benefit.
  4. Know your supply chain.
  5. Remember partnerships.
  6. Keep an open mind.
  7. Never rest.