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An Active Adventure Sweepstakes

Situation

The Chilean national tourism office of wanted to increase awareness of Chile as an adventure tourism destination, and grow its email database.

Insight

The Chilean region of Patagonia is one of the most breath-taking areas of the world, and is rife with adventure tourism activities.

Solution

We put together an online, partnership, sweepstakes promotion, Hike, Bike, Kayak Chile—Patagonia Edition, and brought in mainstream brand partners including LATAM Airlines, Eagle Creek Active Junky, Adventure.Travel, Travelhoppers and G-Adventures. We used social media, influencers, and the partners’ owned media channels to promote the sweepstakes.

In 30 days…
over 72 million impressions
57,795 email addresses acquired