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An Andean Travel Promotion

Situation

The national tourism office of Peru wanted to increase awareness of Peru as a leisure tourism destination, and grow its email database.

Insight

Many people are drawn to the mystery and majesty of Machu Picchu, and the ancient Incan culture that surrounds it.

Solution

We put together an online, partnership, sweepstakes promotion, Footsteps Of The Incas, and brought in mainstream brand partners including LATAM Airlines, The Clymb, Marmot, Active Junky and Intrepid Travel. We used social media, influencers, and the partners’ owned media channels to promote the sweepstakes.

In 30 days…
over 37 million impressions
82,160 email addresses acquired