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Coca-Cola & WWF

Situation

WWF was looking for a way to expand its partnership with Coca-Cola, while finding funding for an ambitious global freshwater conservation initiative.

Insight

Seeing is believing. We suspected if we showed Coca-Cola executives the marketing possibilities of a WWF freshwater sponsorship, they would sign on.

Solution

Green Team developed a suite of communications materials, with the theme “Life Flows On,” that demonstrated to Coca-Cola executives the marketing possibilities of sponsoring the WWF freshwater initiative.

+$20 million from Coca-Cola for WWF fresh water conservation program sponsorship
-13% water usage at Coca-Cola bottlers