The Wildlife Conservation Society (WCS) was looking to increase its exposure to a larger audience. It had recently received an $80,000 grant from Jaguar to help protect Jaguars in the wild, which were on the verge of extinction.
We know that 85% of US consumers* have a more positive image of a product or company when it supports a cause they care about. And that Jaguar owners are particularly passionate about their cars, and are generally open to any new way to participate with the brand.
Green Team created a co-branded campaign - The Driving Force Behind Keeping Jaguars Alive - promoting both organizations’ commitment to preserving Jaguars (which Jaguar funded). The campaign included paid media, and on-premise, dealership collateral.