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Jaguar & WCS

Situation

The Wildlife Conservation Society (WCS) was looking to increase its exposure to a larger audience. It had recently received an $80,000 grant from Jaguar to help protect Jaguars in the wild, which were on the verge of extinction.

Insight

We know that 85% of US consumers* have a more positive image of a product or company when it supports a cause they care about. And that Jaguar owners are particularly passionate about their cars, and are generally open to any new way to participate with the brand.

Solution

Green Team created a co-branded campaign - The Driving Force Behind Keeping Jaguars Alive - promoting both organizations’ commitment to preserving Jaguars (which Jaguar funded). The campaign included paid media, and on-premise, dealership collateral.

+ $1.5 million in donations
2002 UN Integrity in Advertising award