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LAN Airlines & Columbia Sportswear

Situation

Our client, LAN Airlines, wanted to increase brand awareness and acquire new emails for its database.

Insight

Partnerships are a great way to reach new audiences, and online sweepstakes is an effective means of data collection.

Solution

We partnered with Columbia Sportswear, which was introducing its Turbodown collection, and developed Turbodown To South America, an online sweepstakes promotion. We drove traffic to the site using Facebook, Twitter, bloggers and Columbia's owned channels.

66,000,000 impressions
44,929 entries (emails)