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LAN Airlines & Vail

Situation

Our client, LAN Airlines, wanted to increase brand awareness and acquire new emails for its database.

Insight

Avid skiers often have the desire – and the resources – to take long-haul trips, especially when there is skiing involved.

Solution

We partnered with Vail Resorts and Ski Portillo (Chile) to create Peak Seasons, an online promotion where the winner would win a trip to ski at Vail during the winter, AND a week to ski in Chile during the summer.

10,000,000 impressions
38,576 entries (emails)