GreenTeam

Menu

Captivating Colombia

Situation

Our client, LAN Airlines, wanted to increase brand awareness and acquire new emails for its database.

Insight

We know the vast majority of Awakening Consumers – who are avid travelers – want to "give back" to the destinations they visit.

Solution

We partnered with the Wildlife Conservation Society to develop Captivating Colombia, an online promotion where the winner's trip to Colombia would include a private tour of a national park, guided by a WCS scientist.

36,450 entries (emails)
WCS received $30,000 from LAN and ProColombia to support its wildlife conservation efforts in Colombia