Lindblad Expeditions and the National Geographic Society were forming a multi-faceted partnership. Both organizations had long-standing and deep commitments to exploration and conservation, and wished to communicate that.
Environmental issues become much more real when you experience them first-hand, and 95% of Awakening Consumers want to protect the environment in which they travel.
We created a multi-media campaign that invites consumers to “live an issue” by taking a Lindblad Expedition. We also designed and built the LEX web site that provided a platform for scientists to post, and readers to learn more about the issues of climate change and marine stewardship.