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Linblad Expeditions & National Geographic

Situation

Lindblad Expeditions and the National Geographic Society were forming a multi-faceted partnership. Both organizations had long-standing and deep commitments to exploration and conservation, and wished to communicate that.

Insight

Environmental issues become much more real when you experience them first-hand, and 95% of Awakening Consumers want to protect the environment in which they travel.

Solution

We created a multi-media campaign that invites consumers to “live an issue” by taking a Lindblad Expedition. We also designed and built the LEX web site that provided a platform for scientists to post, and readers to learn more about the issues of climate change and marine stewardship.

2.7 click through rate. Contributions from leading scientists including Dr. Michael Oppenheimer, Dr. Carl Safina and Dr. Enric Sala.