My Chilean Flamingo


Our client, Chile Tourism, wanted to increase awareness of Chile as a tourism destination, develop new content and acquire new emails for its database.


Instagram photo contests are a great way to increase awareness and develop new content, and online sweepstakes is an effective means of data collection.


We partnered with The Clymb and Zoo Miami to develop #myChileanFlamingo, an Instagram photo contest and sweepstakes promotion. In addition to the photo contest, we drove traffic to a campaign microsite using Facebook, Twitter, bloggers and our partners' owned channels.

12,000+ emails
689 social media posts
30% growth in Facebook Fans and Instagram Followers for Chile Tourism