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My Chilean Flamingo

Situation

Our client, Chile Tourism, wanted to increase awareness of Chile as a tourism destination, develop new content and acquire new emails for its database.

Insight

Instagram photo contests are a great way to increase awareness and develop new content, and online sweepstakes is an effective means of data collection.

Solution

We partnered with The Clymb and Zoo Miami to develop #myChileanFlamingo, an Instagram photo contest and sweepstakes promotion. In addition to the photo contest, we drove traffic to a campaign microsite using Facebook, Twitter, bloggers and our partners' owned channels.

12,000+ emails
689 social media posts
30% growth in Facebook Fans and Instagram Followers for Chile Tourism