Rio Grande do Norte Branding & Awareness Campaign


The Brasilian state of Rio Grande do Norte (RN) wanted to develop a tourism brand.


RN is known for its bright sun and sand, but it also source of many cultural traditions, as well as being the site where the Portuguese explorers first landed.


We developed the Rio Grande do Norte brand, using the colors, art, personality and aesthetics of the region. We developed the tag line, “It All Begins Here,” which speaks to the state’s history and deeply ingrained culture.

The new state brand can be used for the state as a whole, or adapted to the state’s five tourism regions (polos).