The Together Green web site was not doing its job. It was not clearly communicating this initiative of the National Audubon Society, powered by Toyota, that funds innovative local conservation projects. Furthermore, it was not engaging its users, nor integrating social media channels.
88% of Awakening Consumers say their loyalty to a brand is affected its social and environmental policies, yet those are often not clearly communicated.
Green Team reorganized and redesigned the initiative’s web site to allow for more contributions and interaction between all stakeholders. We also redesigned the Together Green logo.