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Toyota & Audubon

Situation

The Together Green web site was not doing its job. It was not clearly communicating this initiative of the National Audubon Society, powered by Toyota, that funds innovative local conservation projects. Furthermore, it was not engaging its users, nor integrating social media channels.

Insight

88% of Awakening Consumers say their loyalty to a brand is affected its social and environmental policies, yet those are often not clearly communicated.

Solution

Green Team reorganized and redesigned the initiative’s web site to allow for more contributions and interaction between all stakeholders. We also redesigned the Together Green logo.

Actualmente Together Green tiene una plataforma que integra a la perfección la organización de plataformas de medios sociales existentes.