GreenTeam

Menu

VisitScotland

Situation

Longevity is the greatest compliment that a client can pay its ad agency. During 14 years we’ve taken this client from traditional media to online to social media. In all instances, we helped serve as both stewards of the brand, as well as retail-oriented sales people who got people on airplanes.

Insight

North Americans have a special place in their hearts for Scotland. They are enamored with—and can recite a long list of—Scottish icons: bagpipes, castles, kilts, whisky, mountains, golf…Problem was, they had no idea what they would do in Scotland if they ever got there. As such, we turned Scottish icons into experiential icons, and communicated how North American visitors could interact with both them and the people of Scotland.

Solution

Green Team developed numerous campaigns to convey the brand essence of Scotland, while also delivering tangible results. Our work consistently balanced the historic, cultural icons of Scotland with the promise of a lively. contemporary experience for the visitor.

consistently delivered a ROI of 30:1