Our client, ProColombia, wanted to increase brand awareness and acquire new emails for its database.
We partnered with the Wildlife Conservation Society to develop Captivating Colombia, an online promotion where the winner’s trip to Colombia would include a private tour of a national park, guided by a WCS scientist.
We know the vast majority of Awakening Consumers--who are avid travelers--want to “give back” to the destinations they visit.
36,450 people submitted their email addresses over a four-week period
WCS received $30,000 fromLAN and ProColombia to support its wildlife conservation efforts in Colombia
WCS received an additional $1,789 from 40 donors via the promotion
Green Team has helped ProColombia develop partnerships with:
· Exofficio
· Wildlife Conservation Society (NGO)
· Fujifilm
· ONA Bags
· Juan Valdez Café
· g Adventures (Tour Operator)
· The Clymb (adventure on-line retailer)
· LATAM Airlines Group
