In late 2019, Green Team Global was awarded the Digital Marketing Services for the Guyana Tourism Authority.
We worked with the GTA to develop a set of ambitious, but achievable Key Performance Indicators (KPIs), then set to work to deliver on them
We know that digital marketing, especially social media, is a critical component of any destination marketing effort today. In fact, many of today’s travelers base much of their decisions regarding where to visit on social media posts.
Despite the industry-disrupting event of the COVID-19 pandemic, we either met or exceeded all KPIs. Including:
Increase Facebook page likes by 48.89% (from 32,786 to 48,816)
Increase Instagram page followers by 105.74% (from 10,668 to 20,776). Average monthly growth was 5.57%, exceeding the Instagram average of 1.46%.
Increase engagement of the Instagram page to 2.88% (three times the average engagement rate for a business account of 0.965)
Total social media reach for 12 months: 12,807,901
Total social media impressions for 12 months: 17,343,812
Other Work for the GTA
