Promperu, the national tourism office of Peru wanted to increase awareness of itself as a leisure travel destination, and grow its email database.
Green Team Global put together an online partnership sweepstakes promotion, Footsteps Of The Incas, and brought in mainstream brand partners including LATAM Airlines, The Clymb, Marmot, Active Junky and Intrepid Travel. We used paid social media (Facebook), bloggers and the partners’ owned communication channels to promote the sweepstakes.
Many people are drawn to the mystery and majesty of Machu Picchu, and the ancient Incan culture that surrounds it.
During the 30 days the promotion ran, we accrued:
· Over 37,000,000 impressions
· 82,160 email addresses
“Green Team Global developed “Footsteps of the Incas,” a co-branded, on-line campaign. Green Team Global brought in some high profile brands (Marmot, The Clymb and LATAM Airlines) as partners, and developed beautiful creative, including a campaign microsite and social media. The final results exceeded all expectations in terms of impressions of email acquisitions. In fact, we’re so happy with Green Team Global, we’re planning on doing another co-branded campaign with them this year.”
— Elisabeth Hakim, Incoming Tourism Coordinator, UK & North America, Promperu
Other Work for PROMPERU
