The Guyana Tourism Authority wanted to add value to its relationship with Caribbean Airlines, make more consumers aware that CA flies to Guyana, and grow the GTA database.
We developed a multi-partner, co-branded sweepstakes campaign, Guyana In Living Color. In addition to the GTA and Caribbean Airlines, we recruited and secured several consumer brands to serve as partners: AFAR (travel media), Osprey Bags, Leatherman (multi-purpose tools), as well as Wilderness Explorers who provided the trip. Note: we do not ask partners for money, only to promote the sweepstakes on their communication channels, allowing us to reach new audiences.
We know from experience that sweepstakes promotions that offer a free trip to a destination as a Grand Prize resonates with consumers, and by linking sweepstakes entry with submitting an email address, is an effective way to grow an email database.
In 30 days, the Guyana In Living Color sweepstakes generated:
• 18,260,584 impressions
• 44,758 website page views
• 18,100 new emails for the GTA and all partners
Other Work for the GTA
