PROMPERU wanted to increase awareness of its natural attractions to North American nature/adventure travelers.
Green Team Global developed a multi-partner online sweepstakes promotion, Naturally Amazing Peru, which included a visit to the Pacaya Samiria natural protected area.
The Naturally Amazing Peru website featured the ten Peruvian natural protected areas that people can visit. We also brought in World Wildlife Fund as a cause partner. WWF received a donation from the promotion, and provided a WWF-trained naturalist as part of the Grand Prize, as well as promotion on their digital channels.
In 30 days…
12 million+ impressions
55,141 email acquisitions
Featured tour operator sold out all its Peru trips for 2018
WWF received $1,200 in direct donations from website visitors