The Brasilian state of Rio Grande do Norte (RN) wanted to develop a tourism brand.
We developed the Rio Grande do Norte brand, using the colors, art, personality and aesthetics of the region.We developed the tag line, “It All Begins Here,” which speaks to the state’s history and deeply ingrained culture.
RN is known for its bright sun and sand, but it also source of many cultural traditions, as well as being the site where the Portuguese explorers first landed.
The new state brand is being used in digital and social media marketing by the five regions (polos).
