The Red Star Line Museum, located in Antwerp is scheduled to open on September 28, 2013. The tourism boards of Flanders (the Belgian region in which Antwerp is located) and the City of Antwerp saw the opening of this museum as an opportunity to generate awareness, excitement and, ultimately, new visitors to Antwerp.
Green Team developed a branding campaign which pointed out how many aspects that have shaped the cultural landscape of America come…VIA ANTWERP. We launched the VIA ANTWERP brand at a live, press/trade event, co-hosted by Diane Von Furstenburg, then rolled it out in online banners, New York City Out of Home, postings and a campaign microsite.
Between 1873 and 1934, over 2 million Europeans emigrated to the New World aboard the ships of the RedStar Line, departing out of Antwerp. The Red Star Line Museum will bring their stories to life. Many of these European emigrants went on to make significant contributions to the development of the US. This included high-profile individuals such as Albert Einstein, Irving Berlin and the parents of Fred Astair.
The kickoff event was well-attended, led to several press articles. The exact number of sweepstakes entries and unique website visitors is proprietary, but both have exceeded projections, and the online banners have exceeded industry standard clickthrough rates by 50%.
Green Team has helpedTourism Flanders develop partnerships with:
· Brussels Airline
· Red Star Line Museum
· Duvel-Moortgat (brewery)
· Ancestry.com
“As the tourism bureau of a small region, we tended to suffer from big ambitions, but limited resources. Green Team Global stepped up to the challenge and created a world class campaign for The RedStar Line Museum on a modest budget. Working with Green Team Global was an absolute joy, their intelligence and humanity quickly won our trust. Furthermore, they had grit, the curiosity to learn about our destination, and the empathy to understand and balance a multitude of stakeholder needs. Green Team Global became true fellow travelers to us at Visit Flanders.”
— Gerri Jacobs, Director of Marketing (former), VisitFlanders
