The national tourism office of Peru wanted to increase awareness of Peru as a bird watching destination, and grow its email database.
We developed an online, interactive game which showcased many of the birds of Peru, with their habitats as a scenic background. The game was only part of a larger online sweepstakes promotion, Wings of Peru. We brought in commercial partners LATAM Airlines, ExOfficio and Inkaterra, plus an NGO partner, The Nature Conservancy. We used social media, bird watching influencers, and the partners’ owned media channels to promote the sweepstakes
Peru has over 1,700 species of bird, many endemic to the country. One way to show the different regions of Peru is to feature the birds of those regions.
The campaign received over 15 million impressions, 31,722 email addresses acquired, over 50,000 online sessions, and over 74,000 page views.
“Green Team Global developed “Wings of Peru,” a co-branded, on-line campaign. Green Team Global brought in some high profile brands (Inkaterra, ExOfficio, The Nature Conservancy, and LATAM Airlines) as partners, and developed beautiful creative, including a campaign microsite and social media. The final results exceeded all expectations in terms of impressions of email acquisitions. In fact, we’re so happy with GreenTeam Global, we’re planning on doing other co-branded campaigns with them this year.”
— Elisabeth Hakim, Incoming Tourism, Coordinator UK & North America, PROMPERU
Other Work for PROMPERU
